By creating products with great meta tags in the product title and product description, you will have better SEO ratings and more sales on your site. This article will teach website creators and online business owners who sell goods & services which tags to add and avoid and what to look out for when creating these tags. This will also help to improve SEO ratings to make more sales sitewide.
1. Meta Tags on the Product’s Title and Description are vital in making sales of products
Title and description tags are the two most-used tags for SEO purposes. The keywords you use in the Title and Description should be distinct and they should not repeat each other. These should also be specific, so avoid generic or vague titles and descriptions.
All modern search engines ignore the field specifically for meta keyword tags, so only focus on the Title and the Description of your product when adding these tags. Since 2009, Google has disregarded meta keywords.
When selecting your tags in the Title and Description, Google says to “avoid unnecessarily long or verbose titles” while keeping them “descriptive and concise.” So make sure your Titles and Descriptions are not too long or too short. Sites vary on the number of characters to use in the title and description; the titles range between 50-60 characters and the descriptions range between 120-158 characters.
2. Make your site’s listings stand out and look as inviting as possible
Any meta tag you add is only one part of SEO and it isn’t the only part of marketing and selling a product. You also need to make sure you have great images and content so your product is as appealing as possible. Website products and pages are not a “set it and forget it” thing, you will need to constantly update your pages to make them appealing to your customers and to keep your images and content fresh for new customers to view your site. Another great way to increase sales is to add new or featured products.
Make sure to write your product descriptions with your reader in mind and in your speaking voice; like you’re speaking directly to your customer. By doing this, it will not only make your message come alive, but it will also differentiate you from your competitors. When writing in your speaking voice, think of what is motivating your customers to make a purchase on your site, then give them the information that will help promote sales and create action on that product.
Create your website by thinking about your users and what they need. Having a great user experience will help to make your site stand out and make more sales. Start with your mobile experience and then develop your desktop view after that. About half of site traffic is generated on mobile devices globally, so make sure you are building your product pages and viewing them on a mobile device before launching to your customers.
3. There are many free tools that can help with meta tags and SEO Ratings
A simple Google search will show you many free tools that will help make your pages stand out. Be thinking of what you are looking for on your website or how to improve sales. Here’s a couple of free sites that will help with better rankings on your site and see what keywords your competitors are using: Yoast and Buzzstream
By researching your competitors, it will give you an idea of how they are using meta tags and how they are making sales. Get creative with your website and see how you can make your site stand out where customers want to click on your link. Having great images and using image tags is a great free way to help make sales on your site.
Another great free tool is to make sure your site loads as quickly as possible, especially on mobile devices. You can do this by minimizing the number of ‘HTTPS requests on your site, making sure you compress your images so they are good quality but small so they don’t hinder site speed, and using fast web hosting. Studies show that 29% of smartphone users will immediately switch to another site if they are not satisfied with the speed of the site.
4. Using great Meta Tags takes time
Many companies will pay for their websites to be listed in the top results on search engines, but it’s not necessary to make sales. Google recommends thinking about your customer’s mobile experience first. There are free Micro-Moments that can help to promote your site and make sure it shows on top search results.
Search results vary on how long a product with meta tags will take effect on a search page, these range from minutes to months. However, you are able to speed up this process by going to Google Search Console and submitting your sitemap and business info. This will help improve your SEO performance and it will also check for any issues that your site may have.
You can invest your own time by going to your competitors’ sites. This will give you more knowledge of their products and the way their site works. If you want to view your competitors’ tags, you can always do your own research by right-clicking Ctrl+U or View Page Source on their site. This will allow you to see the Meta Tags they are using at the top of the “head” of the page.
Meta Titles and Descriptions can be simple to add to products and images. With basic working knowledge and time investment of how these tags work and where to use them, you will be able to improve your SEO rankings and make more sales on your products.