E-commerce: Recipe to avoid the Black Friday and Cyber Monday hangover

We know that you have been preparing your e-commerce marketing strategy for a while; your marketing team, social media channels, and email marketing campaigns are ready for the year’s best offers. Your team and stock are ready to shine during Black Friday and Cyber Monday (BFCM). The question is, will your strategy stop there? Yes, . . .

Why creating video content is so important for your marketing strategy

Video has become a vital tool that marketers and business owners use to promote their products and services. Whether they are live videos, animated, recorded with a smartphone, or created with stock images, this dynamic content allows you to connect with your target audience, get them to know your business better, make them feel closer . . .

The Power of Insight: Why Robust Reporting is Essential for Your Business

In the dynamic world of e-commerce, staying ahead of the competition requires more than just a great product and a user-friendly website. To thrive in today’s market, businesses must harness the power of data through robust reporting capabilities. In this article, we’ll delve into why comprehensive reporting is not just a tool but a cornerstone . . .