Video has become a vital tool that marketers and business owners use to promote their products and services. Whether they are live videos, animated, recorded with a smartphone, or created with stock images, this dynamic content allows you to connect with your target audience, get them to know your business better, make them feel closer to the brand, and finally convert. At ELIO Studios we always recommend including video content in our client’s marketing strategy. Keep reading to find out why.
1. Video, the most popular way to consume content
In 2024, online video is expected to account for 91% of all web traffic, making it the most popular type of content on the internet. Thanks to smartphones and social media, it has become easier for users to watch videos. The pandemic was a big factor that helped video to boost its popularity.
According to Wyzowl, people watch – on average – 17 hours of video content per week and are more likely to share a video with friends and family than any other type of content.
2. Develop better and more memorable brand awareness
94 percent of marketers claim that video has improved customer knowledge of one of their goods or services. Apart from teaching your audience about your brand, videos offer a unique opportunity for logo and brand colors to be visible, therefore, this is your best opportunity to animate the logo and give the brand a brief touch of sophistication.
3. A video is more relatable than a blog, post, or article
Your consumers need to see the person behind the curtain, allowing them to see the human side of your business. If you’re a brand owner, video is the right place to talk about your company, how you started, and the challenges you have faced as a business owner. Powerful visuals and stories make it easier to tap into emotions and facilitate the call to action.
Depending on the product or service you sell, video content will help you establish yourself as an expert, in the direct field or a related field of your brand.
At ELIO Studios, we always encourage our clients to host live webinars and record videos of them talking to the camera and explaining their story and how their products work. Our clients are constantly educating their audiences. This kind of content is very well received on their social media.
4. Ok, where do I start?
Your video marketing strategy is your road map to start driving revenue. Have a brainstorming session with your marketing team or agency and define the objectives of your video content. Is it to promote a specific product or service? Is it to promote the new products for the holiday season? Educate customers? or maybe build a strong relationship with your target audience?
After answering these questions, decide which platform you’d like to use to publish your videos. We recommend you start on those platforms where you already have a considerable number of followers; it could be Facebook, YouTube, TikTok, or Instagram.
Determine what kind of videos you want to publish. It could be a live video, educational explanations about your products and services, testimonials, or interviews.
Now it’s time to work on the pre-production, production, and post-production. If you want to know more about creating your marketing videos, wait for our next blog article to explain how to work on this part.
The quality of videomaking plays an essential role in how impactful it can be. We know that video making and editing can be time-consuming and expensive; however, there are agencies like ELIO Studios where we understand your business entirely and that can demonstrate excellent quality of video content already created for other brands.
Remember, creating video content for your brand can be the best return on investment option for your revenue.