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Blog E-commerce Marketing

E-commerce: Recipe to avoid the Black Friday and Cyber Monday hangover

We know that you have been preparing your e-commerce marketing strategy for a while; your marketing team, social media channels, and email marketing campaigns are ready for the year’s best offers. Your team and stock are ready to shine during Black Friday and Cyber Monday (BFCM). The question is, will your strategy stop there? Yes, sales can drop after these two wonderful days, however, we encourage you to go the extra mile and avoid the “Black Friday Hangover” with this

pace 3 minutes read
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Design

Why having a good UX/UI in your product is an investment?

All too often, design in business is misunderstood and misrepresented. For some, design is simply a commodity that you can quickly buy off the shelf and plug into your business, for others, it is seen as an extra expense and something that they would rather face later on down the road in their business. Many business owners just don’t realize that design is at the core of many, if not all, of the brands that we know and love and

pace 6 minutes read
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E-commerce Marketing Social Media

Why creating video content is so important for your marketing strategy

Video has become a vital tool that marketers and business owners use to promote their products and services. Whether they are live videos, animated, recorded with a smartphone, or created with stock images, this dynamic content allows you to connect with your target audience, get them to know your business better, make them feel closer to the brand, and finally convert. At Navego, we always recommend including video content in our client’s marketing strategy. Keep reading to find out why.

pace 4 minutes read
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Blog Marketing Social Media

How to leverage IG to increase your brand awareness and membership revenue

The “Instant-Telegram” application created back in 2010 and well-known today as Instagram has helped thousands of businesses grow their online presence and increase membership revenue through their primary focus: to keep the audience engaged by delivering relevant and interesting content that will convert into loyal clients investing in your product or service. Now, let’s get real! Sales don’t occur overnight, and the following aspects of Instagram will allow you to build a meaningful marketing strategy that will impact your membership

pace 5 minutes read
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E-commerce Marketing

The Power of Insight: Why Robust Reporting is Essential for Your Business

In the dynamic world of e-commerce, staying ahead of the competition requires more than just a great product and a user-friendly website. To thrive in today’s market, businesses must harness the power of data through robust reporting capabilities. In this article, we’ll delve into why comprehensive reporting is not just a tool but a cornerstone for success in the ever-evolving landscape of online commerce. 1. Understanding Customer Behavior Robust reporting tools provide invaluable insights into customer behavior. By tracking and

pace 3 minutes read
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E-commerce Marketing

5 New Klaviyo Features for the Holiday Season

At Navego, we work hard before Q4 because we know it is the most profitable season for our clients. This is why we like to make sure we prepare their marketing strategies for this magical time of the year. As Klaviyo Silver Advisor Partners, we use this great platform for our marketing plans. Here are the new Klaviyo features your brand should take advantage of before Black Friday, Cyber Monday, and Christmas. 1. New flow builder  If you visit your

pace 3 minutes read
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E-commerce Marketing Social Media

Why creating video content is so important for your marketing strategy

Video has become a vital tool that marketers and business owners use to promote their products and services. Whether they are live videos, animated, recorded with a smartphone, or created with stock images, this dynamic content allows you to connect with your target audience, get them to know your business better, make them feel closer to the brand, and finally convert. At Navego, we always recommend including video content in our client’s marketing strategy. Keep reading to find out why.

pace 4 minutes read
link
Design

Why having a good UX/UI in your product is an investment?

All too often, design in business is misunderstood and misrepresented. For some, design is simply a commodity that you can quickly buy off the shelf and plug into your business, for others, it is seen as an extra expense and something that they would rather face later on down the road in their business. Many business owners just don’t realize that design is at the core of many, if not all, of the brands that we know and love and

pace 6 minutes read
link
E-commerce

Using Better Meta Tags on Products for SEO

By creating products with great meta tags in the product title and product description, you will have better SEO ratings and more sales on your site. This article will teach website creators and online business owners who sell goods & services which tags to add and avoid and what to look out for when creating these tags. This will also help to improve SEO ratings to make more sales sitewide. 1. Meta Tags on the Product’s Title and Description are

pace 5 minutes read

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