We know that you have been preparing your e-commerce marketing strategy for a while; your marketing team, social media channels, and email marketing campaigns are ready for the year’s best offers. Your team and stock are ready to shine during Black Friday and Cyber Monday (BFCM).
The question is, will your strategy stop there? Yes, sales can drop after these two wonderful days, however, we encourage you to go the extra mile and avoid the “Black Friday Hangover” with this Navego recipe:
Ingredients
Klaviyo e-mail and SMS.
1. Abandoned cart and browse abandonment flows
Whether your potential leads were just browsing your website or left products in the cart, it’s good to put the products again in front of their eyes and remind them about how great your products are. Klaviyo has the option to do it through SMS or email.
2. Post-purchased and review flows
To give your customers the best post-purchase experience, you can send an email saying thanks, offering similar products, and asking them to leave a review of their most recent purchase. Include those good reviews on your website, social media, and future newsletters. You can even create a loyalty segment with 5-star review clients. The options are endless.
Don’t forget to personalize the subject line and body text with their names and emojis.
3. Back in stock flows
Depending on how often your clients buy your products and services, you can encourage them to subscribe to the restock alerts. This will be the flow trigger for them to enter this automated journey and receive an email notification when their favorite products are available again. Klaviyo has this amazing service for Shopify, BigCommerce, or Magento 2 integrations. So if your store is there, don’t wait any longer, enable the back-in-stock flows now.
4. Gather user-generated content from your shoppers
User-generated content better known as UGC is marketing content created by your customers, it could be a video, picture, or blog post that highlights your product or service. How can you get this content? You can request it directly through the post-purchase email flows, collect it through sign-up forms, or through giveaways or you can find it directly on social media since some proactive customers will create the content without you asking them. Use that BFCM content to keep promoting your products and services.
5. Personalized product suggestions
There’s an amazing feature called Klaviyo rules-based products recommendation that allows you to send personalized emails to your customers with products that seem to be hand-picked for them. When your customers feel like you know them and send them tailored content, they will be more likely to buy. Give your e-commerce customers a super personalized experience as if they were visiting your physical store.
As in any recipe, you’re free to get creative with the ingredients and the preparation. Test with them, explore options, and keep learning to keep a high revenue after BFCM. At Navego we are Klaviyo Silver Advisor Partners and would be happy to guide your brand and implement the best email marketing strategies to boost your sales in 2024.
